CHARACTER CREATION · YOUR BRAND
BRAND ONBOARDING THAT MAKES AI CONTENT SOUND LIKE YOU
Generic AI content reads like everyone else because it knows nothing about you. Cultural onboarding captures who you are, who you serve and how you talk, with every claim tied to a source. Every brief, draft and plan GhostRank produces is written from it.
YOUR BRAND, IN DETAIL
YOUR STORY
Brand narrative, origin story and values: why you exist and what you stand for.
WHAT MOVES YOUR AUDIENCE
Their motivators, pain points and aspirations, plus demographics, values and what drives their decisions.
YOUR VOICE
How formal you are, your emotional tone and how much jargon your audience expects.
THE FACTS
Services, service areas, audiences, objections, differentiators, results and approved claims.
Nothing is made up. Every fact is tied to a quoted excerpt from your own material and marked unreviewed until a person checks it. The approach is inspired by Howard Bloom's publicity methodology: authority comes from an authentic story, told consistently.
USED EVERYWHERE WE WRITE
- Content briefs get voice guidelines, emotional-trigger mapping, a narrative hook and a cultural authenticity score.
- Drafts are written with your onboarding document in hand, so they sound like you and only claim what you can back up.
- Link briefs and outreach angles reflect your positioning, not a generic template.
- Google Ads campaign plans use your differentiators and approved claims.
HOW ONBOARDING WORKS
SHARE YOUR MATERIAL
Send us what you have: an about page, sales decks, interviews, reviews or a brand guide. We turn it into one onboarding document.
WE EXTRACT AND SOURCE
AI pulls out your story, audience, voice and facts, each tied to the excerpt it came from.
YOU REVIEW
You confirm what's right and fix what isn't. Every version is kept, so you can see what changed and why.
FAQ
What is cultural onboarding?
A structured capture of your brand story, audience, values and voice, used to shape every piece of content and campaign we produce for you.
Why does AI content need this?
Without it, AI writes generic content that could belong to any competitor. With it, briefs and drafts reflect your positioning and only make claims you can support.
Will the AI invent facts about my business?
No. Facts come from your own material with the quoted source attached, and stay unreviewed until a person confirms them.
Can I update it later?
Yes. Upload new material any time; each version is saved with the reason for the change.
READY PLAYER ONE?
GhostRank is by application only. Tell us about your site and we'll show you what the ghosts find.