MEET WRATH · THE CLICK GAP AGENT
CLICK-THROUGH RATE OPTIMIZATION FOR PAGES THAT ALREADY RANK
Ranking on page one means nothing if searchers scroll past you. Wrath compares every page's clicks to what its position should earn, finds the ones being skipped, and works out why: a weak title, a vague description, a results page full of AI answers, or searchers who wanted something else.
WRATHPAGES THAT RANK BUT DON'T GET CLICKED
Every position on Google has a normal click rate. A #3 result usually gets around one click in ten; a #8 result, a few in a hundred. Wrath flags any page in the top ten getting less than half the clicks its position should earn, sized to your site so small sites get results too.
SKIPPED RESULTS
Top-ten rankings earning far fewer clicks than normal for their spot, ranked by how many clicks you're missing.
AI ANSWERS ON THE PAGE
Checks whether Google shows an AI Overview, featured snippet or People Also Ask box that takes the click before searchers reach you.
THE REAL REASON
Picks one main cause: weak title, weak description, wrong intent, AI answer, another brand, or a question Google answers itself.
NOISE FILTERED OUT
Ignores branded searches, quick-fact searches and tracked links, so every finding is one you can actually fix.
A TO-DO LIST, NOT A DATA DUMP
You rank #6 on Google for "roof repair calgary", but only 8 of 1,728 searchers clicked. A result in that spot usually gets about 98.
People see this page and choose other results. The results page is full of local directories with prices in their titles; yours says "Services". Closing the gap is worth about 90 more clicks a month.
WHAT TO DO
- Replace the title with "Roof Repair Calgary | Same-Week Quotes, 10-Year Warranty" and request indexing in Search Console. · under 30 min
- Add a two-sentence answer near the top of the page that states your price range, so the AI Overview has something to cite. · a few hours
- Use the matching description: "Leaking roof? Calgary roofers with same-week quotes and a 10-year warranty. Book a free inspection today." · under 30 min
Example shown for illustration. Every finding comes with three title options (60 characters max), three descriptions (155 max), the reasoning behind each, and a pick for which to ship first.
HOW WRATH WORKS
READ YOUR SEARCH CONSOLE
Wrath pulls every search and page from the last 28 days and compares each click rate to the normal rate for its position.
CHECK THE COMPETITION
For each flagged page it looks at the live results page: the titles and descriptions around yours, and any AI answer or snippet boxes.
HAND YOU THE REWRITE
You get a plain-English diagnosis, three titles, three descriptions and 1-3 next steps. Findings land in your action queue and repeat offenders are flagged.
FAQ
What is a good click-through rate for my Google ranking?
It depends on the position: the top result typically earns the most clicks, and each spot below earns fewer. Wrath uses a conservative curve and only flags pages getting under half the normal rate for their position, so it surfaces genuine problems rather than small dips.
Will changing my title tag hurt my rankings?
Title changes can shift rankings slightly, which is why Wrath keeps your target search in every option and explains the reasoning. You choose which option to ship.
What if an AI Overview is taking the clicks?
Wrath says so. When an AI answer is the real cause, it recommends adding a short, citable answer to your page instead of only rewriting the title.
How is Wrath different from a CTR report in Search Console?
Search Console shows the numbers. Wrath decides which pages are underperforming for their position, checks the live results page to explain why, and writes the fix.
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