MEET TRACE · THE ENTITY LENS GHOST

ENTITY SEO TRACKING: SEE WHICH ENTITIES TOP PAGES MENTION

Google understands topics through entities: the people, places, products and concepts a page talks about. Trace records which entities the top-ranking pages mention for each keyword you track, and watches that list change over time.

SNAPSHOTS WEEKLY BY DEFAULTLIFECYCLE TRACKINGFEEDS YOUR BRIEFS
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Trace, the Entity Lens ghostTRACE
// WHAT TRACE HUNTS

WHAT TOP PAGES TALK ABOUT, OVER TIME

MUST-INCLUDE ENTITIES

Entities mentioned by at least 70% of the top-ranking pages. Leave these out and your page looks incomplete.

EMERGING ENTITIES

New names and concepts starting to appear across the results, so you can cover them before competitors do.

LIFECYCLE STATES

Each entity is tracked as new, emerging, established, declining or gone, with a timeline of when it changed.

SNAPSHOT DIFFS

Compare any two snapshots side by side to see exactly what appeared and disappeared from the results.

// WHAT YOU GET

A TO-DO LIST, NOT A DATA DUMP

EXAMPLE SNAPSHOT CHANGE

For "heat pump rebates alberta", 3 entities are emerging and 1 has faded since last month.

Top pages started mentioning a new federal grant program and two local utility names. An older rebate program has dropped out of the results.

WHAT TO DO

  1. Add a short section on the new grant program to your rebate guide; 4 of the top 5 pages now cover it.
  2. Remove or update references to the discontinued program.
  3. Your next content brief for this topic already lists the emerging entities, labelled EMERGING.

Example shown for illustration.

// HOW IT WORKS

HOW TRACE WORKS

TRACK YOUR KEYWORDS

Pick the searches that matter. Trace snapshots the top results on a schedule, weekly by default and anywhere from daily to monthly.

EXTRACT THE ENTITIES

Each snapshot records which entities the top pages mention and how widely, separating must-include entities from nice-to-haves.

WATCH THE LIFECYCLE

Changes roll into lifecycle states and trends. Content briefs, audits and competitive analyses all label entities as new, emerging or declining.

// QUESTIONS

FAQ

What is entity SEO?

Optimizing content around the entities (people, places, organizations, products, concepts) search engines use to understand a topic, rather than only around keywords.

How does Trace choose must-include entities?

An entity is must-include when at least 70% of the top-ranking pages for that keyword mention it.

How often does Trace update?

Weekly by default. Each tracked keyword can be set anywhere from daily to monthly.

Where do the entity trends show up?

In content briefs, content audits and competitive analyses, where entities are labelled as new, emerging or declining.

// THE REST OF THE PACK
WRATH Click GapBLINK Depth ScannerHUGH Decay DetectorSCOUT Link BuilderCOIN Google Ads

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